Real Estate
As we reach the halfway point of 2025, the luxury real estate market continues to demonstrate remarkable strength—even amid global uncertainty. According to Sotheby’s International Realty’s newly released 2025 Mid-Year Luxury Outlook Report, the demand for high-end homes remains unwavering, fueled by lifestyle aspirations, generational shifts, and the enduring appeal of real estate as a stable investment.
Despite broader economic turbulence, including inflation, interest rate shifts, and global political changes, luxury properties have outperformed traditional real estate across North America and beyond. Properties in the $10M+ category are seeing significant movement, with markets like Palm Beach, Miami, Aspen, and Manhattan all posting double-digit sales gains year-over-year. The report notes that cash continues to be king—88% of ultra-high-net-worth individuals (UHNWIs) are buying without financing.
The luxury market’s resilience lies in its clientele. High-net-worth individuals are less reactive to interest rate hikes and more motivated by quality of life, diversification strategies, and generational wealth planning. The report highlights a particularly telling quote:
“Everything in the economy is uncertain at the moment, but in the high-income world, that translates to opportunities.” — Selma Hepp, Chief Economist, Cotality
Luxury real estate is thriving far beyond North America. In Europe, American buyers continue to lead purchases in France, Italy, Portugal, and the U.K.—driven by favourable exchange rates and an appetite for international investment properties. In the Middle East and Asia-Pacific regions, branded residences and lifestyle communities are attracting affluent global citizens.
Key growth markets to watch include:
The report also sheds light on broader lifestyle and generational trends shaping the luxury landscape. Gen X and Millennials are purchasing larger, more versatile homes to accommodate multigenerational living. Climate resilience is becoming an essential conversation—especially in the wake of recent wildfires, hurricanes, and flooding. Smart luxury homeowners are also updating insurance strategies to protect their most treasured assets, from art collections to second homes.
Despite policy shifts, construction cost concerns, and geopolitical tensions, the long-term outlook remains bright. With global demand still strong, and luxury buyers prioritizing security, lifestyle, and legacy, real estate remains a cornerstone of wealth preservation.
Thinking of entering the luxury market in Oakville, Burlington, or the Greater Toronto Area?
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