The Sotheby's Advantage

Real Estate

The decision of who is selling your home isn’t just based on the person, but also the brand they represent. It not only decides what the sign is on your lawn but also how the sign is recognized, the marketing opportunities, the scope of connections and what level of service is offered with that name.

Beginning in 1744, Sotheby’s has been marketing some of the world’s most valuable treasures. Beginning with art and spread across homes, in this legacy lives a distinguished and exclusive advantage. Sotheby’s continued commitment to exceptional service and global networking is not only in the 32 offices in Canada, but also across the world at 990 sales offices in over 72 countries.

“Luxury is an experience, not a price point. At Sotheby’s International Realty Canada our commitment is unwavering: we deliver exemplary marketing and service to every client, regardless of a home’s neighbourhood or price range.”

Top 10 Advantages of Choosing Sotheby’s International Realty Canada:

  1. Building Wealth - Our specialized expertise & global marketing platform maximizes the value of your home and investment.
  2. Iconic Brand Value - Elevate your home with marketing that reflect Sotheby’s timeless prestige and quality.
  3. Unrivalled Global Marketing - 1 billion+ online impressions annually & access to pre-eminent publications, including:,, New York Times, Wall Street Journal, Robb Report, Sotheby’s and Sotheby’s Preferred magazines.
  4. Connections Worldwide - Connect to a qualified sales and marketing network spanning 72+ countries.
  5. Local Expertise - With top agents in 32+ offices nationwide, we are Canada’s premier real estate company, trusted to represent the country’s premier homes.
  6. Industry-Leading Technology - Showcase your home to next generation homebuyers via Apple TV, Google, YouTube, Facebook, augmented reality and more.
  7. Proven Record of Excellence - Ranked the #1 most trusted brand in residential real estate (Lifestory Research, 2018 America’s Most Trusted Study).
  8. Reporting & Accountability - Gain clear insight into the marketing and sales activities for your home with  our proprietary online reporting platform, Folio.
  9. Luxury at Every Price - Receive the highest caliber of service and marketing, regardless of your home’s neighbourhood or price, 75% of the homes we represent are under $1 million.
  10. Community Commitment - We support New Story, a non-profit that transforms dangerous living environments into safe homes, as well as children’s hospitals in our national “Day of Giving”.

From houses to condos, open land to townhomes, vacation homes to family estates, all deserve the same global exposure, finding the maximum return no matter where it comes from. The blue sign means something. It helps to tell the unique story of your home.  We bring the marketing and the expertise of selling a luxury home to all of the homes that we represent, no matter their price.

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